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TapInfluence

TapInfluence

Overview

What is TapInfluence?

TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has received…

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Recent Reviews

TrustRadius Insights

TapInfluence is a versatile influencer marketing software that has proven to be a valuable tool for users in various ways. One of its key …
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Tap into Influencers

10 out of 10
May 24, 2021
Incentivized
We use TapInfluence to conduct influencer searches, do influencer outreach, and analyze performance of some of our influencer campaigns. …
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Pricing

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What is TapInfluence?

TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has…

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  • Premium Consulting/Integration Services

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Product Details

What is TapInfluence?

TapInfluence Video

TapInfluence offers a platform brands need to create the social content consumers actually want. Combining the leading marketplace of talented and influential content creators with end-to-end workflow, TapInfluence streamlines comprehensive influencer marketing. Create it, dis...
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TapInfluence Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(12)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

TapInfluence is a versatile influencer marketing software that has proven to be a valuable tool for users in various ways. One of its key use cases is helping users find influencers on an online platform. With its easily searchable database, TapInfluence facilitates the development of connections with suitable influencers for marketing campaigns. Users have reported that this feature has been instrumental in expanding the positioning of their companies by allowing them to connect directly with a large number of influencers.

Another valuable use case of TapInfluence is its outreach functionalities. Customers appreciate being able to connect directly with many influencers and offer them sponsorships in exchange for advertising their services. This feature not only helps users establish relationships with relevant influencers but also allows them to gain control over the influencers they work with. Moreover, TapInfluence's recommendation system suggests influencers who are most associated with the user's company, enabling targeted connections and extensive publicity.

Furthermore, users rely on TapInfluence for influencer discovery and analysis. The software provides a complete view of talent, making it easier for users to find the best match for their marketing campaigns. Additionally, TapInfluence allows users to create and manage multiple campaigns, streamlining influencer marketing efforts.

Overall, TapInfluence has been highly regarded by users for its ability to simplify the influencer marketing process. Whether it's searching and connecting with influencers or analyzing campaign performance, this software proves to be an indispensable tool for social media teams and research purposes alike.

Searchable database: Many users have found TapInfluence's searchable database to be mind-blowing and efficient in filtering out the most relevant influencers for their business, saving them a significant amount of time compared to manual searching. This feature has been particularly helpful for influencer discovery and analysis.

Automation in influencer connection: The automation in TapInfluence's influencer connection service has been appreciated by several users. This automated process recommends influencers who can generate good publicity for their business sector, ensuring that the advertising reaches people who are genuinely interested in their offerings. Users find this feature important as it increases the effectiveness of their influencer marketing efforts.

Valuable tool for managing influencers: Several users have praised the main panel of TapInfluence as a valuable tool for managing influencers. They appreciate how they can easily see all the influencers working for them and track the advertising and performance of each influencer. This feature provides valuable insights on views, clicks, and overall campaign performance, allowing users to make data-driven decisions for their influencer marketing campaigns.

Lacking Customer Support: Many users have expressed their disappointment with TapInfluence's customer support service, stating that it needs improvement. They feel that the current level of support provided by the company is lacking and should be enhanced to better assist customers.

Difficult User Interface for Beginners: A significant number of reviewers have found TapInfluence's user interface to be challenging, especially for beginners. They believe that a software like TapInfluence should have an intuitive and easy-to-use interface in order to cater to users with varying levels of experience and expertise.

No Direct Contracting with Influencers: Another common complaint among users is the absence of direct contracting functionality on the platform. Instead, they are required to use third-party services for this purpose, which can be inconvenient and adds an extra layer of complexity to their influencer management process. Users would prefer if TapInfluence offered built-in features for connecting and contracting directly with influencers.

Reviews

(1-3 of 3)
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Jessica Alvarez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
TapInfluence is that Marketing service that every company would like to have, since it offers the possibility of connecting directly with a large number of influencers and thus being able to expand the positioning of a company. TapInfluence is present in our company, it is managed by the Executive sector where the company bosses and founders are present. I was the person who made the decision and made the purchase of TapInfluence, and I am happy to say that I have had very good results since this service was integrated into the general operation of our company. TapInfluence has helped us connect directly with many influencers, we have been able to communicate with them and offer them a sponsorship in exchange for them to advertise real estate services and our company as a whole. TapInfluence recommends us to the influencers most associated with our company, connects us with influencers from the real estate sector and thus we can get in touch with them for sponsorship and to make extensive publicity of the services that are developed in our company.

TapInfluence has achieved that our company can be better known in each of the corners of Mexico, with this service we have been able to have total control of the influencers who work for us with sponsorship, in addition, we can have an online display of the advertising that has done each of the influencers. It is fantastic to be able to consult all that information on TapInfluence, I am very happy with this service because it has made my company more recognized nationally.
  • I love the automation in this influencer connection service. TapInfluence has an automated process in which it recommends influencers who can do very good publicity for my business sector. This feature is very important to me since in this way the advertising will reach people who will really take that information into account because it is of interest to them.
  • The main panel of TapInfluence has divisions where I can see all the influencers who are working for me, in addition, in this individual panel I can know all the advertising that each of the influencers has done and see what traffic that advertising has generated, I can know the views that advertising has had and the clicks it has obtained. It is very important to be able to consult all this data from the main panel, so I can know what performance each influencer is giving me.
  • TapInfluence offers me a very stable communication service, where I can constantly converse with each of the influencers who work for me and with the influencers that appear in my "recommended" window.
  • TapInfluence does not provide me with functions to contract with the influencers. Currently, it only allows me to communicate with them and I must contract them with a third-party service, since TapInfluence does not provide me with functions to be able to carry out the contract on the same platform. TapInfluence allows me to add the influencers that work for me, in order to have a synchronization of the advertising data that each influencer does, however, the contract process I cannot do.
  • It is software with very high prices. The prices offered by TapInfluence may be lower, the functions it offers are completely basic and are not so advanced that it has such high prices. The functions of TapInfluence include the influencer advertising monitoring service and the direct contact and recommendations of influencers for each business sector, I do not understand why the prices are so high.
TapInfluence is the perfect software for small and medium businesses. I consider that it is not an appropriate software for small companies because the prices are a bit high and this can cause the company to take longer to obtain a significant ROI. For us, the prices seem a bit high but we are willing to continue paying them because TapInfluence is a very important service for the growth and positioning of our company. I consider that this service has a very good automation to get companies to connect with influencers who are related to the same sector, for example, if a Technology company is looking for influencers to sponsor their company and its services, TapInfluence will connect you with influencers who are experts in Technology and who are very socially recognized.

I definitely recommend TapInfluence for companies in any sector, it is a very effective software, very easy to use and has a support service capable of helping new users to adapt to the platform and the services it offers.
  • Our company has managed to be more recognized nationally, we have been recognized by a totally reliable company and with very efficient real estate services, thanks to the publicity that the influencers have achieved in TapInfluence.
  • We have obtained more clients in our company. Thanks to the extensive publicity that influencers have made, more clients come to our company every day to ask questions and to access our real estate services.
  • We have improved the display of the influencers' advertising reach. This has helped us to know which influencer has been more profitable and how much audience has obtained the publicity.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use TapInfluence to be able to see and work directly with influencers who are out there that may be able to establish relationships with us to be able to promote both our brand and our clients.
  • This tool makes it extremely easy to search for influencers under a specific niche or category.
  • You can easily connect with influencers and save a lot of time instead of using the social networks themselves.
  • Available in full functionality on web and desktop versions.
  • The interface and platform could be built better and easier to use.
  • The cost could definitely be reduced for what is provided unless they assist and provide more support in the process.
  • Negotiations and contracts through the platform.
I would recommend this for any company that deals with multiple influencers or is searching for influencers and wants to connect with them. If you are super niche it may be easier to just go on the platform itself, but if you are looking to deal directly with larger influencers, this is a great platform to use.
  • Has helped us promote our brand and increase awareness.
  • Assisting in working with clients to strengthen relationships and retention rate.
  • Increased efficiency and less time dealing on each social platform.
We have not really used anything else like this tool, or I have not known, because this was the tool we selected for the job. I am sure there are others, but this was a great tool that we enjoyed using so we chose it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use TapInfluence to conduct influencer searches, do influencer outreach, and analyze performance of some of our influencer campaigns. It makes the influencer marketing process much easier and allows us to have a dashboard where we can do everything in one place. Our social media team has led using this piece of software.
  • Influencer Search puts influencers all in one place and allows us to contact them.
  • Influencer Outreach made much easier and saves a lot of time.
  • Campaign management allows us to see performance of campaigns.
  • Collecting proposals.
  • Allowing and tracking negotiations.
An awesome platform you should definitely use if you do influencer marketing. There is a reason why many big name businesses use this tool.
  • Allowed us to manage campaigns with influencers and generate sales.
  • Saved us time with search and connecting with influencers.
  • Saves us time on aggregating data manually.
TapInfluence is one of the best platforms in this space mostly because it is all they focus on so they definitely have been able to perfect it.
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